About American Time American Time Mfg., Ltd., was founded in 1990. The purpose of this new venture was to create new skilled jobs and produce reliable, high quality Union Made wristwatches. Our company motto, “Supporting the American Workforce”, is really what American Time is all about. Located in Rochester, New York, American Time began under very modest circumstances. Three people, organized by Machinists Local Lodge 1868, began designing, customizing, producing, and marketing custom dial watches to Internationals and their affiliates; satisfying the requirements for Union Made watches and creating new high paying jobs. American Time today enjoys the reputation for quality, service and innovation. In our twenty-nine years, American Time and its subsidiaries have grown from 2,500 square feet to more than 21,000 square feet of warehouse, production, and office space. Our job growth is a direct result of the enormous support from Union buyers. American Time watches truly have become the watch of choice amongst the Brotherhood of Union members. Not resting on its laurels, the Company has developed the leadership, passion, and innovation for continued success in the future. The New Cool Series Equipped with a solid stainless steel case and band, mar resistant mineral crystal and a Swiss quartz movement. Your New Cool Watch is water resistant to 3ATMs and is ready to travel with anyone who appreciates reliability and time tested accuracy! You can design this watch to meet your needs. Get it in all Stainless Steel or try it in Two-Tone, Silver and Gold. If you like, you can show off your union pride with our all Black Ion Plated style. It’s completely up to you! The Traditional Series Our traditional style watches feature your International’s logo. We can also fully customize your logo with your local number, city and state. Our ability to print in full color on a watch dial will provide you with a dramatic, colorful and unique watch dial. Let our talented graphic design department provide you with dial options for your review and acceptance. We take enormous pride in customer satisfaction. It’s our guarantee!